Srishti Bajaj

Srishti is an award-winning design leader, educator, mentor, curator with over 18+ years of work experience in design. She holds an MA in Design Products from the Royal College of Art, the UK, and a UG Diploma in Accessory Design from the National Institute of Fashion Technology.

A former entrepreneur, she founded DesignBait (2009) – a design & research consultancy and was hailed as one of India’s top 20 creative entrepreneurs by IIMB and the British Council. The studio built a portfolio working with Indian and International clients on multidisciplinary design projects encompassing physical & digital products, branding, research, and trend forecasting. DesignBait’s own line of products has been exhibited at London Design Week, DesignMile, DesignXDesign, British Council, and Alliance Français de Delhi. And featured in design magazines like Elle Décor UK & India, Trend Bible, Business Standard, Mint, India Today, The Telegraph, Deccan Herald, Platform, LivingEtc., to name a few. She has been the recipient of the prestigious Elle Decor International Design Award, an honorary Red Dot, and a Swarovski design award.

Over the last 12 years, she has immersed herself as a design educator and mentor; and until recently was Head of Department at Pearl Academy where she helped set up their Product Design vertical. Under her leadership, the department grew from one centre, 30 students to four centres, 300+ students. The curriculum she designed has been lauded by leading international academics & industry advisors, while students have won Indian and global design competitions & other recognitions – nearly 15 in 2020 alone.

A passionate design advocate, she writes for various newspapers & magazines, enjoys curating and anchoring design initiatives. She believes in propagating the value and wisdom of design not just within the design community but reaching out to non-designers. A champion of empathetic design, critical and speculative design and creative entrepreneurship and became a charter committee member at the Association of Designers of India – Delhi and took on the role of Vice President and Head of Academic Outreach, to serve that purpose. She has been the recipient of the prestigious Elle Decor International Design Award, a Red Dot Honouree, and a Swarovski design award winner. She often served as a jury member at industry-level design competitions and has been a speaker at British Council Pecha Kucha, DesignXDesign, TEDx, NASSCOM Design Summit, and Leadership by Design.

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August 11, 2021
The definition of leadership today needs to be embellished with design thinking and creativity to create a lasting impact in our businesses, society, and the new world order. Professionally, individuals need new sets of skills and a much broader perspective to be successful.