What is Coaching?
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is a client-driven process. It helps clients to deepen their learning, enhance performance to the next level and improve their overall life.

The coach’s responsibility is to :

  • Discover, clarify and align with what the client wants to achieve.
  • Encourage client self-discovery.
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable.
  • How does it differ from Mentoring & Counselling?

What are the benefits of partnering with a coach ?

Professional coaching brings a host of benefits, including fresh perspectives on personal and professional challenges, enhanced decision-making skills, and increased confidence. Coaching can also have a powerful ripple effect, sparking transformation in your family, your community and your workplace.

According to respondents to a 2014 survey conducted by ICF and the Human Capital Institute, benefits of coaching cited by decision-makers in organizations using coaching included :

  • Increased engagement
  • Faster on-boarding
  • Faster leadership development
  • Increased emotional intelligence
  • Improved team functioning
  • Increased commitment
  • Increased job satisfaction
What is not Coaching ?


The term mentor comes from the character, Mentor in Homer’s Odyssey. This character was the companion of Telemachus, Odysseus’ son a. As such, he can share his thoughts based on past situations he has faced. A mentor is someone who helps you grow your skills, make better decisions, and gain new perspectives on your life and career. As a mentee, your mentor will leverage their experience to give you guidance on your career or life now and in the future.


Counselling is generally associated more with therapy. The goal is to help the client resolve emotional or mental pain. A trained counsellor tend to work more with the client’s past issues to understand the psychological or physical symptoms.

In coaching, the coach avoids sharing his knowledge, opinions or experiences with the coachee. Coach exhibits curiosity and open-mindedness to help the coachee uncover his strengths, create awareness for the coachee to overcome challenges and helps him take the responsibility to achieve the outcome.

The coaching process helps clients improve their outlook on work and life while improving their leadership skills and unlocking their potential.

Apply to join the Seagull network of coaches and mentors. Send us your details with your areas of expertise.

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